Sales and Marketing Apprenticeship
We’re excited to be working with Principle Defence to recruit a Sales and Marketing apprentice to join the team!
Principle Defence is an information security and data protection consultancy and training provider. It was founded in 2021 with a vision to ‘end bad security and privacy’ by demonstrating how security can integrate with business and organisational goals to enable growth, rather than hinder it.
Location: Remote
The Opportunity:
This is a full-time, remote role with occasional travel for quarterly team days and marketing events. As a Sales and Marketing Apprentice, you'll work directly with our Founders and external Sales Director to strengthen our marketing, sales, and account management activities.
As a Sales and Marketing Apprentice, you'll liaise with internal and external stakeholders to plan, pitch, execute, and report on a range of marketing campaigns, working across both our Consultancy and Training teams to engage customers and drive sales. You'll also act as a day-to-day point of contact for client queries and requests, helping to resolve issues and build lasting client relationships.
This is an exciting opportunity for a Sales and Marketing Apprentice who wants to develop practical experience across marketing, sales, customer engagement, and account management while learning from experienced senior leaders.
Your Day-to-Day Responsibilities Will Include:
Using insights from market analysis, customer feedback, and sales trends, you'll develop creative and impactful marketing plans that meet stakeholder objectives. Examples include:
Re-engaging customers through research-led projects
Building sales pipeline through marketing automation
Winning key accounts via account-based marketing
Creating networking opportunities through virtual training and events
Once a plan is approved, you'll lead its execution, drawing on external support where needed (e.g. SEO specialists, a fractional sales director).
Key Responsibilities
Build and maintain strong internal and external stakeholder relationships
Own and execute a quarterly calendar of marketing activities
Brief marketing agencies on campaign requirements
Collaborate with sales and product teams to align marketing with business goals
Working to develop sales opportunities through networking, event attendance, and engagement
Act as a first point of contact for client account queries, requests and concerns, working with the wider team to find solutions and manage expectations through to a positive outcome
Support client retention and renewal conversations, using customer feedback and account history to inform recommendations and improve the client experience
Contribute to marketing and sales reporting, helping to measure campaign performance and identify opportunities for improvement
Develop your understanding of sales and marketing best practice as part of your Sales and Marketing Apprentice role
What They’re Looking For:
You don't need to tick every box; we're looking for potential and a willingness to learn.
Ideally, you'll bring some of the following:
Strong interpersonal skills and enjoy collaborating with people inside and outside the business
Confident presenting, with clear written and verbal communication
Well organised, with the ability to manage multiple projects and meet deadlines
A quick learner who knows when to ask for help and support
Excellent written English and attention to detail
Comfortable handling client questions, concerns or pushback constructively, staying calm and solution-focused to reach a positive outcome
Familiarity with Microsoft Office and creative software is a plus
If you're enthusiastic, curious, commercially minded, and keen to build a career in sales and marketing, this Sales and Marketing Apprentice role provides an opportunity to gain hands-on experience while making a real contribution to a growing business.
Working Hours: Full-time remote position; 37.5 hours a week
Pay: £23,000 to £26,000 per annum.
Training to be provided: A nationally recognised apprenticeship qualification. Customer Service Specialist Level 3 Apprenticeship Standard, 15 months plus up to 6 weeks for end-point assessment.
Future Prospects: This apprenticeship may lead to a future permanent position.
Benefits of the employer: Principle Defence is dedicated to ensuring our employees are fulfilled, supported and happy in their work with us. Our founder is a veteran with fifteen years of military experience and is committed to supporting other veterans into the sector. We are already Silver Award holders for the Armed Forces Covenant and look to expand this as we grow.
We invest in your training and development and will provide opportunities for you to develop in your career.
Being a start-up, we have the ability to offer a highly flexible working environment, with the opportunity to work remotely. There is also the opportunity to gain experience in a wide range of business functions including marketing, sales, project management and finance.
Our offer includes:
A full employment package including 28 days of annual leave (plus public holidays) and an employer-contributed pension.
Fully remote working (with occasional onsite days for client visits, training, and sales and networking events-travel is paid by the company)
Industry knowledge and mentoring, training and certifications as part of your development to develop your career
Opportunities to try new things and develop products and services, with exposure to all areas of the business
Benefits from the training provider:
Access to TOTUM student discount
Access to Life and Progress employee support programme which includes: Health and wellbeing support, Around-the-clock support, and Confidential counselling (provided by SCCU Group)
